Email Visibility is Inexpensive
Email is far less expensive on a cost-per-contact basis than other advertising options,
including banner ads, print advertising, and telemarketing.
Email Visibility Creates Quick Response Cycles
Email cuts response times down from as much as six to eight weeks for direct mail to as
little as 48 hours in most cases.
Email Marketing Visibility Campaigns Results are Measurable
Campaign success can be measured using software designed to record responses or
sales that are attributable to email marketing efforts. Reports can be generated on the
number of emails opened by your recipients (open-ups) and the number of times your
embedded links were clicked (click-throughs). By being able to quantify the success of
campaigns while in progress, marketers can quickly adjust strategies to strengthen
Email Visibility Has Wide Reach
Email is the most widely used facet of the Internet and is part of many people's daily
routine. It is a communication medium with an exceptionally large audience that allows
recipients to immediately act on messages.
Email Visibility Drives Web Site Traffic and Registration
Email is an effective way of driving people to your Web site. Links may be embedded
within messages, quickly directing customers to your site. With any luck, this increased
Web site traffic will then lead to increased Web site registration. You may then follow up
by providing your customers with personalized and targeted content.
Email Strengthens Brand Awareness and Builds Customer Relationships
Regularly delivered email messages that contain properly titled subject lines and logos
reinforce company and product awareness. Email creates an interactive connection with
customers and nurtures long-lasting, quality relationships.
Email Visibility Can Be Highly Customized
When email lists work together with customer databases, even large-volume campaigns
can be customized so that messages include specific customer data. Database
integration also allows select customer groups to receive messages appropriate for only
a portion of database entries (for example, ZIP Code-, gender-, or income-based
mailings can be easily selected and targeted for delivery).
Email Visibility Saves Time
Compared to traditional direct marketing, email marketing campaign administration is
efficient and saves time and money.