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A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging. Although online community services are sometimes considered as a social network service in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks (wikipedia, 2010).
Micro Publishing, made famous by twitter, allows users to put out short blasts about anything and everything. While Foursquare recently added the feature to shout about information and relay a location, twitter still remains the top micropublishing source.
Facebook has a micro publication feature that was added shortly after twitters success, but has never taken to the market as a communication tool the way twitter has. You can link Facebook and twitter accounts for both personal and business updates that sync, however business, organizations and other groups require a process to get approval.
Foursquare + Your BusinessFoursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics — our users earn points, win Mayorships and unlock badges for trying new places and revisiting old favorites.
As a business owner, you can use foursquare to engage your increasingly mobile customers with foursquare "Specials," which are discounts and prizes you can offer your loyal customers when they check in on foursquare at your venue. Don't forget to show extra love to your venue's Mayor! Additionally, if you offer foursquare Specials to your customers, you will be able to track how your venue is performing over time thanks to our robust set of venue analytics — for free! (Foursquare.com)
BugleMe is like audio Twitter, a cutting-edge social networking service that empowers you to deliver personal voicemail messages-or bugles-directly to your fans' mobile phones in your own voice and in real time, giving them an exciting peek into your life while allowing you to stay in full control of your message.
When you sign on, BugleMe will design a custom site where fans can access your past bugles and you can connect with them to find out what they're thinking and saying (Bugleme.com).
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