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Website Visibility has many stages from which a business, organization or individual creates a visible presence to the world, or specifically on the world wide web or internet. The base for visibility on the internet has changed over the last decade, most significantly due to social media. At one point the only way one could have their business, organization or self visible was by being listed on a site, or by creating their own website.
While social media has taken down some of the barriers search engines still operate as the gate keepers to consumers around the globe. As such for anyone to have any opportunity for market visibility they must have their own website. The website serves as the extension of one's storefront and operation or self. This creation of a website serves as the first step in increased visibility.
The website is the first stage of visibility, several other opportunities must be used if one is to become a global or locally visible business or organization.
The process for creating a successful website is as follows:
All our sites are optimised for search engines by default. As well as the Flash version of your site seen by your visitors, we also produce a clean and simple HTML version for SEO. All normal page content is represented in the HTML version which correctly marks up all text formats (e.g. Headers, etc.), we can add metadata and it is compliant with W3C standards.
A SEO Website is a website developed to maximize visibility. This part of website execution is often lost by many companies and basement operations. While flash has become an industry standard for flare and presentation, it has also been the down fall for website visibility. SEO Visibility is achieved when a website is created in a way that the potential for increased visibility through Search Engine Optimization exists.
While a website can be built using a platform and design that is SEO friendly, this process requires a significant increase in work and development of the site and as such is not offered to basic designs. Additionally, SEO Visibility is an ongoing process that requires regular updates and changes to be effective and maintain maximum visibility. SEO is one part of accelerating Visibility for your website, this is why Search Engine Marketing (SEM) is such a wide and diverse topic.
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